How To Close More Deals
In A Competitive Market

At Languages Alive, we understand the challenges of closing deals in today’s competitive market. That’s why we offer flexible and tailored solutions designed to exceed your expectations. Our language and intercultural training programs are the key to empowering your team, providing transformative experiences where language mastery meets cultural fluency.

Effective Communication

Unlock the Power of Language and Culture with Our Business Courses

Experience the power of effective communication with our Language Business Courses. We’re dedicated to unlocking your team’s full potential by seamlessly blending language mastery with cultural fluency. Join us on a transformative journey where you’ll gain the tools and strategies to conquer any communication challenge in today’s interconnected world. Bid farewell to barriers and embrace boundless success as we cultivate global communicators prepared to thrive in diverse environments. Don’t miss this opportunity to unlock your team’s true potential.

Engaging Lessons

Immerse yourself in engaging language lessons designed to enhance cultural awareness. Our curriculum fosters meaningful connections and equips you with the skills to navigate cross-cultural interactions confidently.

Successful Business

Achieving success in business negotiations is greatly facilitated when you can effectively communicate in your client’s language and demonstrate a deep understanding of their customs and traditions. This ensures smoother interactions, fosters trust and enhances your overall business relationships.

What We Offer:

Bespoke Business
Language lessons

Customised business
group language courses


Language and Cultural
trips abroad

All services are available online worldwide. In-person courses are exclusively offered in Greater London, UK.

Useful Examples

Formal Speech In Latin America
And The Importance Of Social Hierarchy

In Latin America, when speaking Spanish the use of “Usted” (You formal) is a sign of respect and it is a must when there is not a close relationship, even more than in Spain. Not using the appropriate personal pronoun in this case “Usted” is regarded as lack of politeness.

In some countries such as Mexico not using this pronoun properly might be interpreted as a sign of arrogance and pretentiousness. On the contrary, the English language does not even have a “you” formal; therefore, the conversation requires the use of titles such as Doctor or Professor to make it more formal. However, Anglo-Saxon countries maintain a different approach to power distance than most of Latin American countries where power and authority are seen as facts of life and are hardly challenged.

These countries teach their members consciously and unconsciously that people are not equal in this world and that everyone has their own place in a rigid social hierarchy.

On the other hand, Anglo-Saxon countries and not only, believe inequality in society should be minimised; to them, a social hierarchy is an inequality of roles established for convenience. Subordinates and superiors are seen as the same kind of persons, as a matter of fact, politicians in high power positions often interact with their constituents and try to look less powerful than they really are in order to minimise the power gap. In terms of business this can mean that the person in a higher power position could perceive dealing with a junior member of the team as a lack of respect.

American Versus Japanese Negotiations

As the United States is pretty much an individualist society and Japan is a collective one, negotiations can be quite challenging and can cause serious conflict. An individualistic culture relies on an individual responsibility for making decisions, whilst in a collective oriented culture this can be significantly different.

Americans too often expect their Japanese counterparts to make decisions right at the negotiating table, and the Japanese are surprised to find individual members of the American team endorsing their own positions, decisions and ideas, at times openly contradicting one another. (Foster, 1992, p267).

In addition, as the Japanese culture tend to have a high level of anxiety towards uncertainty, whilst the Americans can cope well with it, the negotiations can be tricky. The Japanese will need written rules, a strong meeting structure, planning, and regulations put in place and they will also need to evaluate the risk factor in depth.

Conversely, in United States people accept more easily the uncertainty inherent in life and are not threatened by diverse people or ideas, so in a few words they tolerate the unusual and are less tense and more relaxed towards life. In the negotiation process, Americans would be embracing the risk much easily than the Japanese.

As Harris and Moran (1996, p.217) point out, “In light of their history, their perceptions of their rugged individualism, and the rewards of capitalism, Americans have embraced risk and are not risk avoidant”

Introducing Your Business Idea To An Italian Business

The best way to put forward a business proposal is to be introduced by somebody who already knows people in the company; otherwise, an email following a phone call is preferred.

Meetings take place typically at the company’s office in late morning or early afternoon. Italians tend to be multitasking, so remain unruffled when experiencing interruptions.

Business Meeting Etiquette In Italy

Italians as most of Southern Europeans are relationship oriented; they prefer to establish long term business relationships based on mutual trust.

Showing emotions and sharing strong opinions whilst debating represent for Italians a sign of interest in the business itself. On the contrary, an emotional detachment indicates a lack of concern and involvement in the business negotiations. Trust is essential to close a business deal with Italians as a relevant exchange of information about a specific business proposal.

Meetings are used to further study the business proposal rather than closing the deal immediately. Therefore, they are more analysis-oriented than decision-oriented.

The objective of the first meeting is often to exchange information and details about the business proposal, but first of all, is about creating a climate of reciprocal respect and loyalty.

Italian Business Dress Code

Formal attire is usually expected at business meetings with both women and men wearing mostly dark colours. Businesswomen tend to wear elegant trousers or skirt suits combined with simple accessories; make up is light, but always present.

In small businesses outside financial circles, more informal clothing is also accepted, however, to be on the safe side, it is advisable to wear coordinated clothes bearing in mind that Italy is a prominent hub of European fashion design and production and casual can mean smart and chic.

Gain a Competitive Edge

Mastering a foreign language and understanding cultural nuances isn’t just beneficial—it’s essential for setting yourself apart from competitors. With our revolutionary language and intercultural training, you’ll unlock new horizons and access unparalleled opportunities. Get in touch with us today to discover more and take the first step toward success.